Vanilla 365 by Whole Foods Market, Vanilla Whey Concentrate Protein Powder, 32 OZ 2lb

Amazon.in · Last verified Sep 2026

Whey Concentrate

365 by Whole Foods Market, Vanilla Whey Concentrate Protein Powder, 32 OZ

20.0g Protein • 4.5g BCAA • 2lb • Vanilla • 32 Servings
#154 of 153 in Whey Concentrate
Vanilla
$43

2lb · 32 servings of 28g

This product
$0.07/g
vs
Category avg
$3.94/g
↓ 98% CHEAPER than category average
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Protein / serving
20.0g
Good
Price / g protein
$0.07
98% below avg
BCAA / serving
4.5g
Good
Sugar / serving
1.0g
Low

// price_history

Daily · Amazon.us
$43
As of 21 Sep 2026
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// is_this_a_good_buy

Data-derived · Not sponsored

✓ Pros

  • 98% cheaper than category average

✗ Cons

  • Contains artificial sweetener (STEVIA EXTRACT (REBAUDIOSIDE A))
  • No third-party lab certification (Labdoor / Trustified)

// similar_alternatives

Whey Concentrate · US · ranked by $/g
Product $/g Protein Protein %
365 by Whole Foods Market
365 by Whole Foods Market, Vanilla Whey Concentrate Protein Powder, 32 OZ This
 $0.07 71.4%
Six Star Same tier
Six Star Whey Protein Powder Plus - Triple Chocolate, 1.82LB
 $0.05
-29% vs this
 63.8% Details →
Muscle Milk Same tier
Muscle Milk Pro Series Protein Powder Supplement,Knockout Chocolate,2 Pound,11 Servings,50g Protein,3g Sugar,20 Vitamins & Minerals,NSF Certified for Sport,Workout Recovery,Packaging May Vary
 $0.05
-29% vs this
 1111.1% Details →
NOW Foods Same tier
NOW Foods Sports Nutrition, Whey Protein Concentrate, 24 g With BCAAs, Unflavored Powder, 1.5-Pound
 $0.05
-29% vs this
 72.7% Details →
Raw Grassfed Same tier
Raw Grass Fed Whey Protein Powder, Unflavored – 1 Ingredient, No Additives or Fillers, Undenatured, Made in USA, 5 lb
 $0.05
-29% vs this
 84% Details →

→ See all 153 Whey Concentrate products ranked by value

// nutrition_facts

Per 28g serving

Nutrition Information

Serving: 28g  ·  32 per container
Energy110 kcal
Protein20.0g
↳ BCAA4.5g
Carbohydrates2.0g
↳ total sugars1.0g
Total Fat2.5g

Calorie Breakdown

110
kcal / serving
73% from protein
640g total protein in pack
Protein20.0g · 73%
Carbohydrates2.0g
Fat2.5g

// amino_acid_profile

Per 28g · Label extracted
4.5g
BCAA
BCAA
EAA (other)
Semi-EAA
Non-EAA
⬡ BCAA
Leucine
2.1g
Isoleucine
1.2g
Valine
1.2g
◈ EAA (non-BCAA)
Lysine
1.9g
Threonine
1.4g
Phenylalanine
0.6g
Histidine
0.4g
Methionine
0.4g
Tryptophan
0.4g
◇ Semi-Essential
Arginine
0.5g
Tyrosine
0.6g
Cysteine
0.4g
○ Non-Essential
Glutamic Acid
3.4g
Aspartic Acid
2.2g
Glycine
0.4g
Alanine
1.0g
Serine
1.0g
Proline
1.1g
ⓘ Leucine at 2.1g per serving. The commonly cited threshold for triggering muscle protein synthesis is 2–3g per meal.

// value_analysis

$/g protein · Whey Concentrate

Price/g Protein — Category Position

Competitive
$0.07
$2.00$5.00
$0.07
This product
$3.94
Category avg
98% below avg
vs avg

→ See all Whey Concentrate products ranked by value

// product_highlights

From manufacturer · 5 points

  • Contains 32 ounces of whey protein concentrate powder

  • Delivers 20g protein and 4g BCAAs per serving

  • Made with milk from cows not treated with rBST

  • Available in vanilla flavor with natural ingredients

  • Supports muscle growth when used with resistance training

// ingredients

As printed on label

WHEY PROTEIN CONCENTRATE (MILK), NATURAL FLAVORS, SUNFLOWER LECITHIN, XANTHAN GUM, SEA SALT, STEVIA EXTRACT (REBAUDIOSIDE A).

⚠ Contains STEVIA EXTRACT (REBAUDIOSIDE A) — artificial sweetener. Consult your physician if sensitive.

// product_details

Brand365 by Whole Foods Market
Marketed ByWHOLE FOODS MARKET 550 BOWIE STREET AUSTIN, TX 78703
Net Weight2lb
Servings32 per container
Serving Size28g
CategoryWhey Concentrate
Protein / 100g71.4g
VegetarianNo
VeganNo
SweetenerSTEVIA EXTRACT (REBAUDIOSIDE A)
CountryUS

// faq

Is 365 by Whole Foods Market, Vanilla Whey Concentrate Protein Powder, 32 OZ vegan?▾

This product is not certified vegan.

How much protein per serving?▾

Each 28g serving delivers 20.0g of protein — a 71.4% protein concentration by weight. The 2lb pack contains 32 servings and 640g total protein.

What is the cost per gram of protein?▾

At $43 for 2lb (640g total protein), the cost is $0.07 per gram of protein — 98% below the Whey Concentrate category average. See full category ranking →

Does it contain any sugar?▾

Each serving contains 1.0g of sugar.